Growth Marketing Manager

About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

rhode is a fast-growing skincare brand rooted in intention, innovation, and impact. We’re looking for a growth-obsessed marketer to lead our performance marketing efforts and help scale our DTC business across paid channels.

As Growth Marketing Manager, you’ll own all acquisition marketing programs—including paid social, search, affiliates, and emerging platforms. You’ll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization.

What You’ll Do

• Own and optimize all paid media channels, including Meta, Google, TikTok, affiliates, and new platforms
• Build and execute full-funnel strategies to drive acquisition, conversion, and LTV
• Manage our affiliate program: recruit partners, set commissions, and drive performance
• Partner with ecommerce, creative, and marketing teams to brief, test, and iterate content and landing experiences
• Collaborate with external agency partners on budget pacing, KPI performance, and campaign execution
• Forecast, track, and report on channel performance—surfacing insights and opportunities
• Design and lead A/B tests and growth experiments to inform scalable strategies

What You’ll Bring

• 5+ years in performance or growth marketing—DTC or beauty experience preferred
• Deep expertise in paid media strategy and execution across Meta, Google, TikTok, and affiliate platforms
• Strong analytical skills with proficiency in GA4, Looker, Excel, and other analytics tools
• Experience with A/B testing, CRO best practices, and creative optimization
• Proven ability to manage budgets, drive efficiency, and deliver measurable results
• Highly organized, self-starting, and able to manage multiple initiatives across teams
• Proficiency in Figma and a strong creative eye for performance content
• Comfort working cross-functionally in a fast-paced, evolving environment

Why rhode
This is an opportunity to lead growth at a pivotal stage of the brand’s DTC expansion. If you're a strategic thinker who loves data, creative testing, and delivering results—we’d love to meet you.

• Location: Hybrid – Los Angeles, CA
• Reports to: VP, Ecommerce
• Compensation: $115K–$130K + bonus

rhode, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture (hr@rhodeskin.com) to request that accommodation.