Senior Retention Marketing Manager

About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We’re looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase.

As Sr. Retention Marketing Manager, you’ll lead our CRM and lifecycle marketing programs—from email and SMS to loyalty and subscription. You’ll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value.

What You’ll Do

• Own our retention strategy across email, SMS, and emerging CRM channels
• Build and optimize journeys and automations—from lead gen and welcome to replenishment and win-back
• Manage campaign planning, QA, segmentation, and A/B testing across Klaviyo and Postscript
• Partner with creative, ecommerce, and product teams to brief and deploy personalized, performance-aligned messaging
• Launch and lead loyalty and subscription programs—owning strategy, execution, and reporting
• Analyze CRM and retention performance across KPIs like repeat rate, churn, and customer cohorts
• Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools

What You’ll Bring

• 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
• Deep knowledge of Klaviyo, Postscript, Shopify, and loyalty/subscription tools like Recharge or Loyalty Lion
• Experience launching or scaling loyalty or subscription programs
• Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
• A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
• Exceptional attention to detail and project management skills
• Self-starter who thrives in a fast-moving, collaborative environment

Why rhode
This role is central to building deeper, more meaningful connections with our community. If you’re passionate about customer experience and excited to own retention from end to end—we’d love to hear from you.

• Location: Hybrid – Los Angeles, CA
• Reports to: VP, Ecommerce
• Compensation: $135K–$150K + bonus

rhode, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture (hr@rhodeskin.com) to request that accommodation.